A Public Relations Miracle!

Recently, QWO was asked to participate in the public relations for Intel’s Community Giving Campaign.  Their head of PR asked if they could come out and film one of our families (Jenny and Miranda Lee) that utilized Martha’s Place’s services.  Of course, we agreed and set the date.  A few days before the shooting, we spent hours at MP spring cleaning the house and fixing up the yard.  It looked great!  The day of the shoot came and out of a car piled two videographers, a camera man, the head of United Way’s Development staff, Intel’s head PR person for this campaign, and loads of camera equipment!  After setting up, Martha’s Place looked like a movie set.  Lights were everywhere, people were bustling around, and there was excitement in the air.   A bit confused about the magnitude of this set up, QWO’s Executive Director asked the Intel representative to explain a bit more about this video.  Apparently, Intel selects two organizations, NATIONWIDE, to participate in a marketing video that launches their company-wide Community Giving Campaign.  She then informed us that QWO was one of the two!  She said that this video (and QWO) will soon be shown to Intel’s 59,000 U.S. employees, debuting in October!   Copies of the final product will be available through our website.  What a great honor for QWO and truly a PR miracle! 

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